Retail communication is a key component to retailers implementing the merchandise management process. In a short paper, answer the following questions:
- Discuss the role that manufacturers play in determining a retailer’s success.
- How can placing frequent, small orders and last-minute emergency shipments negatively impact the retailer’s relationship with manufacturers? What kind of merchandise replenishment practices should the retailer use to encourage a positive business relationship with manufacturers?
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FMM340ShortPaperRubric.pdf