Answer the following question based on your groups product and how you plan to get this product to the market in its best shape of form. Each of your answers should equal up to a combination of no more than 2100 words try to get as close as 2000 as possible.

Product: Condom delivery system/application.

1. The Problem

What is the problem?

What evidence supports that the problem exists?

Is the problem urgent, underserved, unworkable, and/or unavoidable?

Is the problem conspicuous and/or critical?

2. The Customer

Who is the target customer?

What are their needs and wants?

What is the market size?

6. The Placement Strategy

What are our distribution channels?

Who are our intermediaries?