Communication Management

Do 1 or 2 double spaced pages for questions 1 and 3.  You might need to extend to 3 pages for question 2.

  1. Discuss what you have learned about communication management from your own case study.
  2. Discuss what you have learned about communication management from your colleagues’ case studies. Reflect on themes that especially have stood out to you in our briefings sessions, and refer to specific studies to support your analysis.
  3. What are your concluding observations about effective communication management? (Note that we discussed the Effective Communication Management document which is on the Daily Content #17.)

Info for #1

Under Armour Relations and Sponsorships (Group Communication)

  1. I studied the group communication between one of my former high school coaches and the Under Armour division and team that he works with. I wanted to analyze how such a large corporation is able or willing to sponsor a highschool coach. My former coach had the sponsorship for about five years prior to coaching me, he has retained this sponsorship for over ten years now. My findings were that throughout the large corporation every division focuses on their side of business. Every employee seems to enjoy their work because they pretty much choose which area of the company they want to work in.

Info for #2

The United States Marine Corps’ Sponsorship Program

2. The Marine Corps’ Sponsorship Program role is to assign a Sponsor to an inbound Marine to assist in the transitional process. This transitional process usually happens in 2-3 years segments throughout the Marine’s career. I utilized change management theory to study this organization. Particularly, I used Dooley’s Change management framework to generate the questions in my questionnaire. The questions revolved around the five leadership actions of communication, collaboration, confidence, cohesion, and climate. The results of the questionnaire were inconclusive. However, from the interview I was able to provide the following conclusions:

(1) In the First transition, no sponsors were provided due to the Marines Corps’ streamlined approach in supplying Marines to the Fleet Marine Force. (2) Marines displayed their concern with their capabilities to perform at their future duty station, rather than the transition itself. (3) Many of the Marines shared that they would not depend on the sponsor to provide information. Instead, they would utilize their experience from previous transitions to guide them in their choices. (5) Availability of the internet and Marine Corps community services reduced the need for sponsor assistance.  (6) They shared that a sponsor is necessary when transitioning to a new duty station where the requirements are strictly dependent on this new location, such as overseas locations, and community services are not available.

In conclusion, I suggested that the need for more participants was needed to identify patterns. Additionally, the need for an unrelated third party to provide the interview and questionnaire immediately following the transition event.

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