Assignment 1


Course Name: Entrepreneurship and Small Business


  • : Students must mention question number clearly in their answer.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Use Saudi Electronic University academic writing standards and APA style guidelines


  • Support your submission with further scientific references.


  • Minimum words are 550



Download the article, read it carefully and answer the following questions in your own words:

Assignment Questions:

  1. Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems.


  1. Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position.



  1. Discuss the various marketing management issues such as segmenting, targeting and positioning?