Internal and External Influences Marketing Paper

Resources: Consumer Behavior: Building Marketing Strategy, Ch. 3, Internal and External Influences Marketing Grading Guide

Select a new product or service that will be launched by either an existing organization or one you will create.  Obtain your instructor’s approval of your team’s product or service before beginning this project.

PRODUCT choosen:  Apple IPhone 13

Develop a 700- to 1,050-word analysis explaining the following headings:

  • Describe the organization’s background, industry, and product or service.
  • Describe in detail the product or service in detail.

Include at least three sources of research that support your analysis; at least one must be the textbook, and one piece of secondary research.

Format your assignment consistent with APA guidelines.

Submit your assignment