Sustainability Strategy Paper:
Read “O’Toole, J., & Vogel, D. (2011). Two and a half cheers for conscious capitalism.
California Management Review, 60-78” – focus specifically on page 69 – categories of business
activities. Utilizing this framework identify two companies that operate in cell one, two or three.
Depending on where they play – how does this strategy align with their sustainability strategy, or
is it absent? Reflect on your findings and write a 2-3 page paper integrating your chapter 1-3
readings, the Interface research and your country (Netherlands) researched.
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