Marketing homework help. Sarah’s Negotiation Skills
This assignment is designed to have you demonstrate critical thinking, acquired knowledge from the class material and research to successfully negotiate the acquisition of storefront office space in another country.
This assignment is also designed to have you demonstrate critical thinking, knowledge from the class material and research to successfully negotiate the acquisition of a storefront office space in another country.
Outcomes You Will Meet by Completing This Project
- apply fundamental knowledge of functional business disciplines to the global business environment
- analyze the viability of starting and maintaining businesses in the global environment in order to inform decision making
- research, analyze, and evaluate global business variables, and effectively communicate their implications
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Read the following case scenario
Sarah has now arrived in Tokyo armed with her marketing plan and culture research. She has begun seeking the best location for the branch storefront.
Sarah has found a promising leasehold in Tokyo near all the car dealers and across the street from a Chinese motorbike company. The building is a small space but has good foot traffic and signage space and is located in a premier area of Tokyo. It is 75 Tsubo or 2,669 sq. ft. in size. The owners (a father and son) are asking rent of 1,000,000 JPY or $8895.21 per month excluding utilities. The owners have several buildings in the area and are well-respected real estate brokers in Tokyo as their family has been in the business for generations.
The broker who arranged the meeting urged Sarah to think carefully before she spoke to the two men. They were rather old fashioned and probably best to avoid offending them as they controlled a lot of real estate in Tokyo. It might be hard to find a good space if they did not like her. Still, the rent was higher than she budgeted for and getting the price down $1500 would be best for the company.
Sarah was due to meet the father and son the next day. At first, she thought it best for the real estate broker who showed her the space to carry out the negotiations. When asked, the broker was surprised by the request. He declined immediately explaining that it would be impolite. Sarah was worried. She clearly was out of her league. Yet, she had to start learning.
Step 1: Write an Introduction
Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction, view this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 2: Negotiation
You will take the role of Sarah and using the course material, your own research and what you have learned about negotiation, complete the following prior to approaching the Japanese owners:
- Identify and compare cultural behaviors of the Japanese and the US in regards to negotiations and the impact that the behaviors would have on Sarah obtaining a rent reduction;
- Discuss the cultural considerations of gender and age issues in Japan that could affect the negotiations;
- Develop three recommendations for a negotiating strategy that might help Sarah win the reduction in rent.
Step 3: Write a Summary Paragraph
Write the summary paragraph. A summary paragraph restates the main topics of the paper. Make sure to leave a reader with a sense that the paper is complete. The summary paragraph is the last paragraph of a paper and does not need a heading.
Step 4: Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
- Read the paper aloud as a first measure;
- Use the spell and grammar check in Word as a second measure;
- Have someone who has excellent English skills to proof the paper;
- Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.
Step 5: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. (No exceptions will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 3-5 pages in length excluding the title page and reference page. Write clearly and concisely.
The body of the paper should consist of a heading for each required element.
APA and writing is a main focus of this paper and should be executed with the utmost attention to detail. Should you need help in any these areas of APA or writing, please refer to the APA module located in the content area of the course or ask the professor for guidance.
Use the grading rubric and instructions as guides. Be sure to cover all that is asked of you in the assignment and do so in a way that will guide the professor into giving a high grade. Finally, all work that you submit for this project should be your own. Remember your pledge to uphold academic integrity in all work that you prepare and submit.
Requirements for the Assignment
Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements.
- Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
- Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
- Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
- You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
- You are responsible for APA only for in-text citations and a reference list.
- The expectation is that you provide a robust use of the course readings to support ideas, reasoning and conclusions.
- You may not use books as source material.
- When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.