W10A5

Assignment 5: Integrated Business Communication. Write a three to four (3-4) page paper that addresses the following:
· As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
· Discuss whether communication will become more complex, or less complex, and why.
· Address what role technology will play in the communication of thoughts and ideas.
· Discuss how the information gap between generations, cultures, income levels, and education can be resolved.
· Include a statement of your personal philosophy on the future of integrated business communication.
The format of the paper is to be as follows:
· Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, a Microsoft Word document.
· Use headers for each of the subjects being covered, followed by your response.
· In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
 
Outcomes   Assessed
·  Assess   communication and technology in the global marketplace.
·  Use   technology and information resources to research issues in business   communications.
 
Points: 280
Assignment 5: Integrated Business Communication.
 
Criteria
Unacceptable
Below   70% F
Fair
70-79%   C
Proficient
80-89%   B
Exemplary
90-100%   A
 
1. Explain as a future executive,   what you think are the most important communication issues you will have to   face as you embark upon your career.
Weight: 16%
Did not submit or incompletely   explained as a future executive, what you think are the most important   communication issues you will have to face as you embark upon your career.
Partially completed the assignment   or explain as a future executive, what you think are the most important   communication issues you will have to face as you embark upon your career.
Satisfactorily explained as a   future executive, what you think are the most important communication issues   you will have to face as you embark upon your career.
Thoroughly explained as a future   executive, what you think are the most important communication issues you   will have to face as you embark upon your career.
 
2. Discuss whether communication   will become more complex, or less complex, and why.
Weight: 16%
Did not submit or incompletely   discussed whether communication will become more complex, or less complex,   and why,
Partially answered whether   communication will become more complex, or less complex, and why.
Satisfactorily answered whether   communication will become more complex, or less complex, and why.
Thoroughly answered whether   communication will become more complex, or less complex, and why.
 
3. Address what role technology   will play in the communication of thoughts and ideas.
Weight: 16%
Did not complete the assignment or   did not address what role technology will play in the communication of   thoughts and ideas; omitted information and/or included irrelevant   information. Completed with less than 70% accuracy, thoroughness, and logic.
Partially addressed what role   technology will play in the communication of thoughts and ideas; omitted some   key information. Completed with 70-79% accuracy, thoroughness, and logic.
Satisfactorily addressed what role   technology will play in the communication of thoughts and ideas. Completed   with 80-89% accuracy, thoroughness, and logic.
Thoroughly addressed what role   technology will play in the communication of thoughts and ideas.
Completed with 90-100% accuracy,   thoroughness, and logic.
 
4. Discuss how the information gap   between generations, cultures, income levels, and education can be resolved.
Weight: 16%
Did not complete the assignment or   did not discuss how the information gap between generations, cultures, income   levels, and education can be resolved; omitted information and/or included   irrelevant information. Completed with less than 70% accuracy, thoroughness,   and logic.
Partially discussed how the   information gap between generations, cultures, income levels, and education   can be resolved; omitted some key information. Completed with 70-79%   accuracy, thoroughness, and logic.
Satisfactorily discussed how the   information gap between generations, cultures, income levels, and education   can be resolved.
Completed with 80-89% accuracy,   thoroughness, and logic.
Thoroughly discussed how the   information gap between generations, cultures, income levels, and education   can be resolved. Completed with 90-100% accuracy, thoroughness, and logic.
 
5.   Include a statement of your personal philosophy on the future of integrated   business communication.
Weight:   16%
Did not complete the assignment or   did not include a statement of personal philosophy on the future of   integrated business communication; omitted information and/or included   irrelevant information. Completed with less than 70% accuracy, thoroughness,   and logic.
Partially included a statement of   personal philosophy on the future of integrated business communication;   omitted some key information. Completed with 70-79% accuracy, thoroughness,   and logic.
Sufficiently included a statement   of personal philosophy on the future of integrated business communication.   Completed with 80-89% accuracy, thoroughness, and logic.
Thoroughly included a statement of   personal philosophy on the future of integrated business communication.   Completed with 90-100% accuracy, thoroughness, and logic.
 
6. Clarity
Weight: 10%
Did not complete the assignment or   explanations are unclear and not organized.
(Major issues)
Explanations generally unclear and   not well organized.
(Many issues)
Explanations generally clear   and/or organized. (Minor issues)
Explanations very clear and well   organized.
(Added   helpful details.)
 
7. Writing – Grammar, sentence   structure, paragraph structure, spelling, punctuation, APA usage.
Weight: 10%
Did not complete the assignment or   had 8 or more different errors in grammar, sentence structure, paragraph   structure, spelling, punctuation, or APA usage. (Major issues)
Had 6 – 7 different errors in   grammar, sentence structure, paragraph structure, spelling, punctuation, or   APA usage. (Many issues)
Had 4 – 5 different errors in   grammar, sentence structure, paragraph structure, spelling, punctuation, or   APA usage. (Minor issues)
Had 0 – 3 different errors in   grammar, sentence structure, paragraph structure, spelling, punctuation, or   APA usage.